Decision Making: From the Neural Basis of Our Preferences to the Neural Mechanisms of Our Errors

There is now compelling evidence that neuroeconomists have identified the biological signature of preference. Brain activity in the ventral striatum and the medial prefrontal cortex appears to be the physical instantiation of the mental process of liking and disliking for everything from consumer goods to leisure activities. Glimcher will present evidence that activity in these brain areas can now be used econometrically to predict choice. Standard neurobiological models of network convergence can be combined with these measurements to take these insights a step further -- allowing both for the accurate prediction of new classes of choice errors at a behavioral level and for the development of choice procedures to minimize those errors. These are examples of how economics and neuroscience are being drawn together so we come to understand the nature of human decision-making at the levels of economics, psychology and neuroscience.



 Paul Glimcher at the Druckenmiller Neuroscience Symposia















 Neuroeconomics at NYU










» October 2011: Paul Glimcher presents at Nobel Conference 47. (Watch Video)

» January 2012: Paul Glimcher presents a talk at Georgetown University titled "The Neurobiological Mechanisms of Economic Choice" (Watch Video)

» September 2010: The work of the Glimcher lab is mentioned on the Charlie Rose Brain Series, Episode 11 - an episode on Decision Making titled "The Deciding Brain."

» June 2010: Paul Glimcher speaks at the Arthur M. Sackler Colloquia of the National Academy of Sciences. His talk is titled "The Math of Behavioral Economics."

» May 7, 2009: Paul Glimcher gives a talk at the McGovern Institute for Brain Research at MIT lecture series "The Basal Ganglia in Health and Disease". His presentation is titled: "Representation of Value in the Primate Brain". Running Time: 0:51:56

» NIH Videocast: Decisions, Uncertainty, and the Brain

» NYU 13th Sokol Public Lecture : Approximately 1 hour running time


» June 17, 2014: Explainer: neuroeconomics, where science and economics meet, an article featuring Paul Gimcher explaining the neuroeconomic view of "Opening the Black Box" on his recent trip to Australia - Tune in here

» AUDIO Q&A: Neuroeconomics and the answer to the ‘curse of choice’, an article featuring a Q&A with Paul Glimcher on his recent trip to Australia - Tune in here

» January 2012: The Deciding Mind, a radio show on WGXC, 90.7 FM, features an interview with Paul Glimcher - Tune in here

» June 29, 2009: Paul Glimcher talks on WNYC Radio Lab: "Are we Coins?". - View Full Audio on WNYC

» Paul Glimcher appears on BBC 4 radio feature titled "Money on the Brain". Approximately 27:45 running time.

» NPR: Market Place Interview With Paul Glimcher


» November 2014: A study on risk attitudes run by members of the Glimcher lab was featured in the article "So You Think You’re a Risk-Taker?" in the Wall Street Journal by Jason Zweig

» March 2013: Paul Glimcher is highlighted in the Business Times- Singapore in the article "Spotlight on Neuroeconomics" by Anna Teo

» March 2013: Paul Glimcher quoted in Time article Stocking Up. Why mutual-fund money is flooding into equities-three years late.

» October 2012: Post doctoral fellow Agnieszka Tymula, PhD featured in Time Magazine online article titled "Why the Teen Brain is Drawn to Risk" Read more here

» November 2011: Paul Glimcher featured in article by Yale University economist Robert J. Schiller, titled "The Neuroeconomics Revolution" Read more here

» November 2011: Paul Glimcher featured in article in Dana Foundation Blog article titled "Will Neuroeconomics Help Predict the Economy?" Read more here

» November 2010: Press release featuring Paul Glimcher's latest book appears in NYU newspaper - NYU's Glimcher Offers Multi-Disciplinary Solution to Understanding Decision-Making Process in New Book

» March 2010: Steven Hall's book Wisdom discusses Paul Glimcher and his work in chapter 5.

» October 2009 : A high-profile German newspaper Frankfurter Allgemeine Zeitung (literally translated as Frankfurt General Newspaper) has featured an article about Neuroeconomics, specifically highlighting the research of CNE faculty Liz Phelps and Paul Glimcher.

» Newsweek